Humber’s Place Brand, a strategic initiative to promote the region’s identity led by Future Humber, is a finalist in global annual event City Nation Place Awards.
The awards, which attract entries from across the globe, celebrate expertise and innovation in place branding, place marketing, and leadership. Humber’s Place Brand is a finalist in the Place Brand of the Year category which celebrates long-term. strategic approaches to managing and promoting a place.
This year’s City Nation Place Awards saw a 14% increase in entries, with nominations received from 28 countries.
Dr Diana Taylor, Managing Director, Future Humber, said: “Reaching the City Nation Place final is fantastic recognition of how Humber’s Place Brand has become a strategic asset that strengthens our region’s visibility in a crowded national and global marketplace. The initiative has established a powerful narrative for the region to own and use, galvanising Humber’s business community in telling our story with confidence and clarity. Working together across the region, we’re enhancing the area’s profile and investment potential. This achievement reflects our identity as a region of pioneering changemakers, united in transforming a powerful future for Humber.”
As a finalist, Humber’s Place Brand is showcased in City Nation Place’s Brand Portfolio: the world’s largest collection of place marketing and place branding case studies. The finalists’ case studies represent the most creative, forward-thinking, and effective examples of place brand design, use of data, engagement with citizens, place shaping, communication strategies, and place brand strategies – on a range of budgets. And meet a variety of challenges from building civic pride, attracting talent, growing tourism, supporting economic development, and attracting investment.
Winners will be announced at the City Nation Place Global Conference on 6th November in London.
A shared story and unified voice for the region, Humber’s Place Brand is rooted in the area’s character and underpinned by four core values: Real, Revolutionary, Remarkable, and Resourceful. Over 250 people, businesses, organisations and people across the region have joined the initiative as Place Brand Ambassadors, committing to championing Humber and playing a vital role in its transformation. Further details on Humber’s Place Brand, and how to join as a Place Brand Ambassador, can be found on the Future Humber website.