There’s a growing belief that online businesses no longer need a physical office. “If everything’s digital, why rent a workspace?” It sounds logical: until you speak to founders who are actively scaling product- based and service-led brands.
When Balaaj launched Plutove and Sonix Energy, he realised early on that building modern, online-first businesses still requires structure, privacy, and a clear headspace.
Several months ago, he committed to a private office at Flexworks, which has since become the operational base for his ventures.
Running an online business isn’t just about websites and digital platforms. It’s about the work that happens behind the scenes : the planning, coordination and decisions that move things forward.
Ask yourself:
— Do you need uninterrupted space to plan properly and think ahead?
— Should your brand feel more premium without hiring a studio every time?
— Do you work with people in other locations and need a reliable base?
— Do you feel your business deserves a more professional setting than a spare room?
— Do you want a space that helps you focus and take the work seriously?
For online brands, the workspace also becomes a strategic asset for content creation. Product shoots, campaign videos, and business updates look instantly more polished when filmed in a clean, well-designed environment. Flexworks’ architectural features, natural lighting, and warm tones have already proven valuable for Balaaj.
“Having a dedicated office allows me to treat the businesses with the seriousness they deserve,” says Balaaj. “It keeps me organised, focused, and operating at a higher level.”
Trying to manage all of this from a bedroom or kitchen table quickly becomes overwhelming. A private office creates a psychological shift, one many founders underestimate. It turns ideas and side hustles into structured, scalable businesses.
“I’ll be producing video content here for both brands. The space has a premium feel, it genuinely elevates how the businesses are presented.”
For online entrepreneurs in Hull looking to scale properly, a private office at Flexworks can be the difference between running a brand and growing one.
You don’t need a huge office to build something meaningful, you just need the right environment to grow.