A happy ending to a testing year, new directors appointed at Active+

2020 has been a disappointing year for businesses, particularly those in the leisure industry, but Active+ has something to feel good about this December.

Two new Directors have been appointed to drive the business forward, and for one of those, this is a very fitting reward.

Dawn Sedman, newly appointed director at Active+.

Dawn Sedman has been with the centre (formerly known as Hull Indoor Leisure Centre) for 20 years, and anyone who meets her is instantly taken in by her enthusiasm. Her true passion is children and seeing them happy, which has made running the centre her dream job.

The centre, on Harpings Road, Hull, includes Little Monkeys indoor soft play area, outdoor and indoor sports pitches, a snooker hall, meeting rooms, a café bar and two function rooms.

During her time in the business, she’s been involved in many fundraising initiatives. In one of these she raised funds, together with Aim Higher, a charity empowering families facing autism and mental health barriers, to create Beetle’s Sensory Den. Together, they even arranged for local boxing legend, Luke Campbell, to open the room in 2018. The Den is an ideal space for those children who struggle with sensory overload, and Little Monkeys also runs regular sessions for families with SEND children.

Dawn is a well-known and liked face at the centre, and she even featured on both ITV Calendar and BBC Look North in features about soft play centres affected by Covid in the summer.

“I’m absolutely over the moon with this appointment and I feel truly blessed that I’ve been rewarded for my efforts over the last 20 years,” says Dawn.

“Even though we’ve had a disappointing year for takings, as a team we have worked incredibly hard to make some long overdue renovations, which both new and old customers alike have been really complimentary about.

“All we need now is to be allowed to open the full centre and get back to ‘normal’, as we’ve got some exciting plans for events when they’re finally allowed to happen again.”

The second Director appointment is Marc Trice, who’s background is in management accountancy. Whilst Dawn will head up the operational side, Marc will oversee the projects and financial management of the centre. He and Dawn have worked successfully together for a number of years at the family-owned business.

“Our first challenge is to boost footfall when we can reopen the various areas in the centre, and we are working with our marketing team to raise awareness for the full range of facilities, says Marc.

“There are lots of updates the centre needs and as we start taking more money again, we can plough that back into the building and team. We are fully committed to developing our staff, as our appointments confirm.”

“We have some exciting plans to work with local communities and build this as a go to place for families and groups alike.”

[Hellen Tordoff – Active+]