Luke’s Bakery is toasting to an exciting chapter after welcoming investment from two established local food entrepreneurs. Alex Albone, Co-Founder of Pipers Crisps, and James Sweeting, Co-founder of Pipers Crisps and Lincoln & York Coffee, have made a significant investment in the Brough-based business, owned by banker-turned-baker, Luke Jenneson.

Founded in 2022, Luke’s Bakery’s mission is to bring proper bread to the North. Its award-winning range of sourdoughs have gained a strong reputation in Yorkshire and Lincolnshire, with Luke’s customer base of retail outlets and hospitality venues growing at pace.
This milestone has sparked a big development to the business which recently moved to a larger bakery in the heart of Brough, East Yorkshire. At 6,500 sq ft, the new space is over double the size of their first home, this increase in capacity will enable Luke’s team of 12 to not only produce more loaves for more customers, but to diversify their range in future too.
Luke Jenneson, Founder and Director of Luke’s Bakery comments:
“It’s been a brilliant first two years for the business, from perfecting our range and bringing on board our first customers, to baking thousands of sourdough loaves a week and delivering across Yorkshire and Lincolnshire. Bread lovers tell us everyday how much they enjoy our products and there’s a big appetite for greater availability and a wider range.
“I couldn’t be prouder to have James and Alex on-board as investors, they’ve both provided invaluable counsel during the journey so far and their investment has already helped take us to the next level with the move to a new bakery. Roll on the next chapter!”
James Sweeting, food entrepreneur and investor says:
“I knew when I first tasted one of Luke’s loaves that he was onto something. The market for fresh, local bread made with simple ingredients is growing, and Luke’s baking skills and business brain are impressive. I’m thrilled to be involved and look forward to playing a part in the brand’s next chapter.”
Alex Albone, food entrepreneur and investor adds:
“Creating a successful food business starts with a great product – which Luke and his team have mastered. I’m delighted to be getting involved to support them towards their next goals, growing distribution, expanding their range and raising brand awareness across the region and beyond.”