Creative Briefs set to raise aspirations of children UK-wide through Inspiring Futures funding success

A Hull-based community interest company which uses the power of creativity to inspire children with specific educational needs has been awarded funding through Inspiring Futures – a joint funding programme between BBC Children in Need and the Youth Futures Foundation.

Creative Briefs will work remotely with young people aged 10yrs+ across the UK on exciting design projects set by UK businesses.
Creative Briefs will work remotely with young people aged 10yrs+ across the UK on exciting design projects set by UK businesses.

Inspiring Futures funding works to improve employment outcomes for young people who face disadvantage across the UK and who have been affected by the impact of Covid-19.

The £57,000 grant will enable Creative Briefs to work remotely with young people aged 10yrs+ across the UK on exciting design projects set by UK businesses, to give real-world insight about working in the creative industries.

“We’re so delighted that Inspiring Futures has awarded us a grant which gives us an opportunity to work with even more young people across the UK,” said director Carole Airey “It means that we can continue to motivate young people about the infinite opportunities available to them in the creative sector – particularly in a time that feels very uncertain.” 

Creative Briefs was set up in 2015 with the aim of giving children practical skills and supporting their emotional development. The community interest company is spearheaded by director Jason Bowers. Jason is dyslexic and wasn’t diagnosed until he was 35.

Jason said: “Lots of young people with dyslexia or specific educational needs don’t realise the creative talents and entrepreneurial skills they have – this project is exactly what I’d have benefited from when I was younger to inspire me and help me focus on my strengths”. 

The team at Creative Briefs responded quickly to Covid-19 and since March have delivered all of their workshops to young people across the UK online. Jason goes on to say that ‘Feedback from our young people and their families shows us that our online delivery is now just as effective as face-to-face workshops in supporting creative young people.’

The Creative Briefs approach of setting real design briefs from businesses to young people is not just about allowing children to express themselves creatively, it also helps build resilience and life skills.

Josh, a young ambassador at Creative Briefs, said: “Creative Briefs have given me so much confidence – I’ve spoken on radio, stood in lecture halls and worked on projects where I can see my work being used for a purpose. I’m so excited to hear that this funding will allow other children to have the same opportunities as me.”

Project manager, Yasmin Holmes said: “We’re very excited to be able to collaborate with a range of businesses who set our young people design briefs – such as ‘Dinostar’, a dinosaur museum; ’Ships & Pigs’, an exhibition design company; and ‘Jugglewear’, a family-orientated t-shirt company to name a few. It shows children that, whatever their interest is, there is a place in the world for them to achieve success.” 

This 18-month project will be underway early 2021, with youth organisations taking part during weekday evenings, after school, over Zoom. 

Creative Briefs invites organisations working with young people, and who share an interest in their design projects, to register their interest by visiting

[Yasmin Holmes – Creative Briefs]

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