Based at Maritime Business Park in Hessle, which presents a majestic view across the Humber, web design agency Eyeweb is celebrating eighteen years of helping businesses to grow.
Due to the coronavirus crisis, the entire team has been working from home since March, made possible by implementing the latest technology to keep productivity at peak performance.
Managing Director, Paul Scott, began his career by relocating to London. However, like many Hullensians, he soon decided to move back to his hometown, using the knowledge he had gained in the capital to start his own company. The result was Eyeweb, established in 2002, which originally focused solely on web development to help businesses enter the e-commerce sector and charities reach a wider audience.
As digital marketing became more sophisticated, in 2015 the agency enhanced its specialisms to provide SEO, pay-per-click advertising, social media management, print marketing and content creation, expanding its team to accommodate the influx of new clients.
Today, Eyeweb delivers comprehensive digital campaigns for a wide range of businesses and organisations, with solutions recently delivered for Ultralets, Rangeford Villages, and Humberside Fire and Rescue.
During these difficult times, Paul believes that businesses need to focus on marketing and communications more than ever: “Right now it’s easy for a company to allow its digital activity to fall behind, yet it should actually be the opposite. Attracting new and relevant visitors to your website is crucial if you want to stay on top of the situation, plus it’s worth thinking about ways of making the user experience more straightforward and intuitive.”
With people using the internet even more than usual, the focus on giving customers a tailored online experience that allows them to interact with a brand on a personal level has never been more important. Working from their homes, the team at Eyeweb continues to explore new ways of improving the digital journey, from optimised sites that load very quickly, to engaging content that creates an instant connection.
Paul adds: “Eyeweb is constantly evolving and we always have a finger on the pulse of buyer behaviours and the expectations of web users. By staying in touch through video calls and messaging apps, our team members are discussing how coronavirus will change the way people use the internet and responding with innovative ideas for future solutions.”
The agency recently celebrated its eighteenth birthday whilst working from home. Though a staff night out was not possible, everyone at Eyeweb enjoyed a slice of cake from their home office, blowing out the candles virtually through a companywide video call.
[RS – sobananapenguin]