Drunk Animal brings festive magic to local shopping centres

Quayvaria, created for Princes Quay shopping centre, Hull.

Marketing and events agency Drunk Animal Creative Studio has stepped in to bring the magic to Christmas 2019 through imaginative surroundings and experiences created for shopping centres in Hull and Beverley.

The agency has created a truly unique grotto in Quayvaria, an enchanted forest installation located within Princes Quay. This is more than just a Christmas grotto, it’s an experience that’s designed to thrill and excite children and adults alike. The surroundings invite visitors to experience a captivating winter wonderland complete with more than a dozen intricate, hand-built elf houses, a number of fairy homes and snow-covered trees. Drunk Animal managed and delivered all aspects of the grotto design and installation, which took almost two months to put into place.

Meanwhile in Beverley, the team at Flemingate approached Drunk Animal to create something entirely different for their Christmas event. The agency was briefed with a unique alternative to the traditional festive grotto in the form of a Star Wars-themed experience. Darth Vader and his Storm Troopers will be hosting meet-and-greet events every Thursday, Saturday and Sunday until 22nd December, complete with Emperor Palpatine’s throne and imperial spacecraft interior.

Drunk Animal is a creative marketing agency that specialises in eye-catching events, interactive installations and immersive experiences. Having recently created Tilly the Turtle for the University of Hull, the hugely popular Zany Races racetrack in Princes Quay, and giant colourful letters for Pride in Hull, the team has now fully embraced the festive season. As well as creating two grotto experiences, they recently delivered a number of elements for the Princes Quay Santa’s Arrival Parade, including Santa’s own parade float featuring enchanted snow-covered trees and the conversion of advertising bikes into huge penguins.

The parade took place on Sunday 17th November, making its way from Hull New Theatre to Princes Quay. Joined by All For One Choir and dozens of local schoolchildren, it was an event enjoyed by families from across the region, who came together to wave to Santa and his elves, greet their arrival at the shopping centre to switch on the Christmas lights and officially open Quayvaria.

Calvin Innes, CEO of Drunk Animal, said: “As an agency we always look to push ourselves with installations like this, designing and building everything from scratch in our creative space. Our clients expect something different from us as we just don’t do ‘off the shelf’. When we create a grotto for example, everything is hand built, it’s filled with intricate details and things to look at. We actually hand glued thousands of individual leaves to the trees to create the right look. It’s going the extra mile that makes our work stand out.

“Christmas is a special time of the year and we want to make sure that families and children have amazing experiences when they visit one of our grottos,” adds Calvin. “Our team is making Christmas 2019 the most magical ever!”


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