EYG invests to enhance customer experience on back of record year

EYG, at the factory.

Glazing specialist EYG has made a substantial investment into its project management systems to ensure customers benefit from the very best levels of service following a surge in domestic home improvement sales.

The company, which has its headquarters in Wiltshire Road, Hull, and was established in 1971, saw sales top £25m in 2018 with a marked increase in demand for major home improvements such as extensions, conservatories and orangeries.

It saw the firm recruit new building and fitting teams to meet the increased demand across East Yorkshire and North Yorkshire and North Lincolnshire, taking total staff numbers to just short of 300.

At the same time, it has worked to ‘completely overhaul’ the way it manages all jobs going through the business to improve customer service, increase efficiency and ensure transparency across all areas of work.

Nick Ward, joint managing director, says it has been a challenging project undertaken at one of the busiest periods in the firm’s history, but one which the firm is confident will reap rewards not only for the business long term, but also for customers.

“As a business we have always been recognised at EYG as being at the forefront of product development within the glazing industry and for our excellent standards of customer service,” said Mr Ward.

“The growth we have experienced across our domestic and commercial businesses in recent years, especially in terms of the number of customers we are working for at any one time, made it essential for us to look again at how we managed our work flows and our communications.

“We began preparing for this two years ago following a similar strong sales year in 2017, as we know continued increases in sales can only bring true long-term benefits if a business is well positioned to be able to handle that demand efficiently.

“It was also clear that we needed to invest in a modern system which not only served our current customer base, but crucially also for future years so that the business can continue to invest, grow, and serve more people across a wide geographical base.

“Having spent a lot of time recruiting new teams of builders and fitters throughout 2018, to make sure we were able to meet growing demand, it was important to not focus on solely on the here and now, but also the future.

“The glazing and home improvement sector is highly competitive and quite rightly, customers making significant investments into upgrading their homes expect the very best levels of service at all time. This substantial investment into our processes will ensure we are leading the way.”

EYG, a fitter at work.

Introducing the new system has been a challenging process in itself, including senior managers and directors to sales staff and workers on the shop floor.

The training has been led by marketing director Nicola Arnott and the firm’s IT Manager Phil Dennison.

“The initial investment into advanced customer relationship management (CRM) software is expensive and time-consuming, but over time the benefits far outweigh the costs,” said Mrs Arnott.

“It means we have better data quality across all teams, bringing easier and improved communication and saving time, as we will have a collaborative approach to order fulfilment and customer service.

 “It is all about us having a full view of every project taken on by the business, which in turn enables us to keep our customers fully up to date about the work we are doing for them. 

“Milestones in projects such as new extensions are very important for customers and you need to communicate well with them over matters such as groundworks, fitting schedules and any potential delays, which can happen on all building projects with issues such as the weather to factor in.

“Customer service is a top priority for us and this system will mean we excel in customer experience and service. Ultimately, that will increase customer satisfaction levels, and hopefully increase the number of people who come back to us, which is already very high.

“We’ve now trained in excess of 100 people across the business and at all branches, with more to follow, and we are already seeing a positive impact.

“The pleasing thing is that we have many long-serving members of staff at EYG who have worked in traditional ways for many years, and they have approached this with a positive mindset and adapted to the change.

“Without their support such a big change would not have been possible.”

[Paul Baxter – Arrival PR]