Forecourt retailer helps to keep air ambulances flying

Yorkshire’s independent air ambulance charity has thanked Sewell on the go for playing a key role to ensure its lifesaving helicopters remain in action.

Sewell on the go has Yorkshire Air Ambulance clothing banks in place at nine of its 13 sites across Hull and the East Riding.

Sewell on the go Managing Director Patrick Sewell with one of the clothing banks, which have helped to generate funds for the charity at nine Sewell on the go sites.
Sewell on the go Managing Director Patrick Sewell with one of the clothing banks, which have helped to generate funds for the charity at nine Sewell on the go sites.

Since the arrival of the first clothing banks in 2014, members of the public have donated 16 tonnes of second-hand clothing, shoes and household fabrics per year, which equates to more than £20,000 raised for the Yorkshire Air Ambulance charity over more than six years.

Donated clothing ensures it is kept from landfill and is sold to trading partners in the UK and abroad to enable the charity to receive vital funds. 

Patrick Sewell, Managing Director of Sewell on the go, said: “Yorkshire Air Ambulance is such a worthwhile charity, like many charities which need support and funding.

“We’re so grateful to our customers and general members of the public for supporting this initiative, and placing their unwanted clothing into the clothing banks. 

“Recent times in particular have been very busy for the clothing banks because of the lack of charity shops open during lockdown. People have been at home more and had chance to have a clear out.

“Having clothing banks which are isolated and separate have served a good purpose, which is really positive.”

Established in October 2000, Yorkshire Air Ambulance is a dedicated helicopter emergency air ambulance charity, which relies on the support of members of the public and organisations to continue to support five million people across four million acres of the Yorkshire and Humber region.

It costs £12,000 per day to ensure its two air ambulances can keep flying, which is £4.4 million per year, and recycling of this kind generates at least £120,000 guaranteed income per year.

There are approximately 200 Yorkshire Air Ambulance clothing banks in place across the Yorkshire and Humber region and recycling has generated £2.8 million for the charity since it began the fundraising drive 16 years ago, with donors able to support the initiative without having to incur any costs.

The air ambulances are based at Nostell Priory near Wakefield and RAF Topcliffe near Thirsk.

Katie Collinson, Corporate and Partnerships Manager at Yorkshire Air Ambulance, said: “The support we receive from Sewell on the go’s customer base is massively appreciated.

“This is sustainable income for us and we know it’s coming in year after year because Sewell on the go is a well-established business situated on well used sites.

“It’s so important for us to have these links within the community.

“To put this into context, if everyone in Yorkshire gave us £1, we wouldn’t have to do any fundraising.”

Yorkshire Air Ambulance partners with Recycling Solutions to provide the clothing recycling scheme. All items which are able to be re-worn are sent on to second hand markets all around the world where free and fair trade is available.

This fundraising initiative is the latest partnership between Sewell on the go and Yorkshire Air Ambulance. 

Staff from Sewell Group, which Sewell on the go is part of, visited the charity’s base in Nostell Priory in January last year and donated £1,275 following various team fundraising initiatives, including a Halloween-themed food event in 2019 and raffles.

Bob Smailes, Senior Regional Fundraising Manager at Yorkshire Air Ambulance, said: “Sewell on the go has been phenomenal. 

“Recycling is part of the lifeblood of the charity and, particularly during this time of the Covid-19 pandemic, it has been fantastic. 

“We’re looking forward to welcoming Patrick to Nostell Priory when it is safe to do so and showing him how the money is being spent. The support means so much to us and keeps us flying, enabling us to help people when they need us most.”

Clothing banks are in place at Sewell on the go sites at Sutton, South Cave, Wyton Bar, Cottingham, Chanterlands Avenue, Beverley, Maybury, Willerby and Dunswell, and a phased rollout is planned for the remaining four sites in the future.

Over the last 12 months, Sewell on the go has supported more than 60 charitable and community causes including Hull for Heroes, Hull Food Banks, Hull Animal Welfare Trust, Pocklington People’s Pantry and The Sailors’ Children’s Society.

[Katy Stevens – Sewell Group]