A company that supports adults with learning disabilities to live independently has revealed its fresh new look as part of its strategic growth plans.
Foxglove, based in Hull and the East Riding, decided to update its brand identity to bring consistency to its three businesses.
Foxglove Care was set up in 2003 to provide high-quality, personalised care for people with learning disabilities and autism as well as specialising in positive behaviour support. This was followed in 2016 with the launch of Foxglove Supported Living which celebrates its 10-year anniversary next year. Then in August, Foxglove Bespoke Care and Support opened its doors to provide a training and activity hub.
Johanna Leigh-Thompson, Founder and Managing Director of Foxglove, said: “We’re really excited to reveal our new look. We feel that the people we support and our families will find it easier to recognise us and find us. I love the new colours as it brings a fresh and more consistent theme throughout our companies. Although we are creating a new look, we still remain true to our values and beliefs of delivering outstanding, personalised care whilst empowering every individual we support to live life their way.”
The refreshed brand reflects Foxglove’s evolution over the past two decades and embraces its continued mission to deliver high quality individualised care and support across a wide range of homes and services.
The new visual identity is now being rolled out across all Foxglove companies to represent the values at the heart of the organisation – compassion, integrity and innovation in care.
Ken Ngwang, Foxglove’s Senior Operations Manager, said: “This new branding really reflects who we are. Compassionate, professional and dedicated to putting every individual first. It is our renewed promise to our staff, the individuals we support and the communities we serve.”
For more information about the rebrand and Foxglove’s services, please visit www.foxglovecare.co.uk