Hull Theatres and Hull College are working together on a marketing project, which will showcase students’ work to one of the world’s leading opera companies.
Level 3 Graphic Design students have been tasked to devise a marketing strategy to attract young people aged 14-19 years old, who are visiting the Royal Opera House for the first time, to a production of La Bohème, as part of a national competition.
To help with inspiration for their proposals the students were given a back stage tour of Hull New Theatre and an insight into how marketing plans are put together, implemented and publicised.
Once the designs neared completion the students were given feedback on their research folders, ideas and the rationale behind their projects during an afternoon of presentations.
Katie Leonard, UAL Level 3 in Graphic Design, said: “Being able to receive an industry perspective on my work has influenced me to develop my project.
“This experience has also boosted my confidence to stand up and present in front of others because the critique was comfortable and more of a group discussion.”
The annual competition is the Royal Opera House Design Challenge and involves more than 36 colleges across the country and this year’s project focuses on Giacomo Puccini’s 19th century masterpiece, La Bohème.
The Design Challenge is judged by experts from the Royal Opera House. The winners will be invited to London to watch the opera, have a backstage tour and spend some time with the production department to get an insight into the day-to-day working life of practitioners.
The students’ designs used various multi-media practices including original photography, illustration, print-making, and computer-aided design to ensure the artwork was of industry-standard. The aim of the session was to provide constructive feedback ahead of their final submissions.
Emily Bennett, UAL Level 3 in Graphic Design, said: “This experience gave me a good insight into how other people work within the industry and how their opinions can influence my work. I was able to take away some new concepts from the feedback I was given.”
Tutor Kevin Cheung said: “The students really enjoyed their visit to the Hull New Theatre as it provided a good insight into a theatre company from an industry perspective. This visit has certainly enhanced the learner’s coursework and collaborating with Hull New Theatre has been a rewarding and constructive experience for both staff and students.”
The collaboration is part of Hull Theatres’ ambition to work with educational and community projects.
Janice Wincott, Theatres and Halls Manager at Hull Culture and Leisure said: “We were delighted to work with Hull College on this project. The standard of work was truly excellent and I would like to wish all the students good luck for the future.”
[David Paine – HCandL]