Hull Trains will be supporting both professional teams from our proud Rugby League city, having agreed exciting partnerships with Hull FC and Hull KR.
Hull Trains has announced that it will be the official video partner for Hull FC, and one of the main partners of Hull KR, for the duration of the Super League 2022 season.
Whether watching games in person, live on Sky Sports or Channel 4, or following the action on social media, supporters will be seeing the name of Hull Trains a whole lot more when the season gets underway in February.
“We know how much Rugby League means to this city and to so many of our passengers,” explained Managing Director, David Gibson. “Our trains are used often by supporters travelling down to London for the Challenge Cup Final. It therefore makes perfect sense to partner with both teams as part of our commitment to supporting the Hull sporting community and ensuring our brand is visible to a wider audience. The partnerships promise to bring many benefits to all involved.”
Hull FC and Hull KR are the latest Rugby League teams to benefit from partnerships with the business following an agreement with London Broncos, which will see the name of Hull Trains adorn the Championship team’s home, away and third kit shirts for the forthcoming season.
The Super League season runs from February to September with games broadcast on Sky Sports and Channel 4. The partnerships will give a strong combination of stadium visibility and online reach with social media audiences. As part of the matchday experience with Hull KR, supporters will be encouraged to take part in a ‘race the train’ competition at half time to win some fabulous prizes.
Paul Lakin, Hull KR Chief Executive, is pleased to have Hull Trains on board for the new season: “It’s fantastic to see Hull Trains join us for the new season so we can help them achieve their goals for 2022 across our digital and in-stadia platforms. Hull Trains has only recently celebrated its 21st birthday and 2022 is the 140th anniversary of our club, so this is a landmark achievement for both of us. We look forward to working together in what we hope will be a successful season.”
Hull FC Chief Executive James Clark added: “We are delighted to add Hull Trains to our family of commercial partners for 2022 – one of the region’s most widely recognised and respected brands.
“Our digital partnership offers opportunities far and wide, including brand exposure across our far-reaching social media channels, Hull FC Live, and on match days at the MKM Stadium.
“In what has been a challenging period for the transport industry over the past two years, Hull Trains’ commitment to supporting one of their local clubs is outstanding, and we’re excited to see how the relationship can develop over the next twelve months.”