Hull-based manufacturer, Hurst, has kicked-off 2019 with a major re-brand to strengthen its position as a leading manufacturer of composite doors and PVC-U door panels. As part of the launch, the company has unveiled a bold new identity to capture its unique pedigree.
The move heralds the next exciting phase of development for Hurst as Marketing Manager Hayley Barker explains:
“This launch marks the beginning of what will be a pivotal year for Hurst as we embark on another period of growth. We have a punchier name and a fresh new look, but our core company values remain the same – they are the trademark of Hurst.
“We put a great deal of time, care and effort into creating our doors. This new identity, including brochures and website created in partnership with Fred Marketing, reinforces these unique strengths, which set us apart in the industry.
“We are never afraid to invest at Hurst and this is the biggest branding exercise that we’ve ever undertaken in the history of the business. Our new identity will elevate Hurst to a new level and help us engage with a wider audience, especially homeowners who are increasingly asking for a Hurst door by name. This is just the start though and we can’t wait to share plenty more Hurst innovations over the coming months.”
The re-brand follows a £650,000 investment at Hurst into new machinery and delivery vehicles to enhance the firm’s capabilities and continuously improve levels of quality. Hurst also recently expanded its customer service and order processing teams to support its field sales team and grow its customer base by 25%.
Emma Pearson-Kendall, Managing Director of Fred Marketing said:
“It has been great to support Hurst through such an exciting evolution of their brand. At Fred, we believe that great design and marketing is an investment, not a cost, and should bring around real commercial results. The fact that Hurst has already seen an increase to their bottom line since their new identity has been rolled out demonstrates the value of marketing that is both strategic and creative. It was a pleasure to work with the Hurst team, who share our passion to innovate and wanted to create something that makes them truly stand out within their industry and supply chains.”
Hurst is now set to introduce a string of new resources, which will include a comprehensive suite of marketing materials and state-of-the-art IT solutions, to help customers to work smarter, generate new business and achieve growth.
Hurst employs 140 people and currently manufactures 400 composite doors and 3,000 door panels a week from its two dedicated factories in Kingston-Upon-Hull. The Kingston-upon-Hull based firm is part of the established Hurst Group, which celebrates its 50th anniversary this year.
The Hurst Group has more than 350 employees and a turnover in excess of £35 million a year. With expertise in joinery, building services, ceilings and flooring, it is a leading player in the interior-fit-out contracting and glazing industries.
[Mat Ombler – Fred Marketing]