Nation Radio Yorkshire has been announced as the official media partner for Connexin Live in Hull, marking the start of a new partnership which celebrates live music, entertainment and community engagement in East Yorkshire.
Through the partnership, the station will support Connexin Live through on-air promotion, digital content, competitions and audience-led activations. To launch the collaboration, Nation Radio ran an on-air competition, giving listeners the chance to win Blue tickets – with more competitions to come soon!
Broadcasting on 99.8 FM across Hull and East Yorkshire, as well as on DAB+, smart speakers and online via the Nation Player app, Nation Radio Yorkshire delivers the Best Variety of Hits alongside trusted local news, travel, weather and entertainment updates.
Connexin Live has fast established itself as one of the region’s must-attend live entertainment venues, hosting world-class music, comedy and live events and attracting audiences from Yorkshire and beyond. This new partnership brings together two brands with a shared commitment to bringing standout experiences to fans and listeners in the region.
Martin Mumford, Managing Director at Nation Broadcasting, said: “As Nation Radio Yorkshire continues to grow in the area, we are delighted to announce our appointment as Connexin Live’s official media partner. This partnership represents a natural alignment between two organisations that share a commitment to community engagement, innovation, and delivering high-quality experiences for local audiences.”
Sam Ryder, General Manager of Connexin Live, added: “It’s a pleasure to welcome Nation Radio and its listeners to join forces with us here at Connexin Live. We share a passion for bringing the best in live entertainment and music to fans in East Yorkshire and even further afield, and I’m excited to see what we are able to create together through this brilliant partnership.”