OuTFox gets a Twitter Boost from Theo Paphitis

Jennifer Gilmour represented OuTFox at the winners event in Birmingham where she met Theo Paphitis and received OuTFox’s certificate
Jennifer Gilmour represented OuTFox at the winners event in Birmingham where she met Theo Paphitis and received OuTFox’s certificate.

A Hull based firm has received a business boost from Retail Entrepreneur Theo Paphitis.

In April 2019, Rob Gilmour owner of OuTFox, tweeted Theo about his business during ‘Small Business Sunday’ and was one of six weekly winners to gain a retweet by Theo to his 500,000 Twitter followers. The weekly initiative, set up by Theo in 2010, now has over 2500 #SBS winners and supports small businesses in the UK.

On the 28th February 2020, Jennifer Gilmour represented OuTFox at the winners event in Birmingham where she met Theo Paphitis and received OuTFox’s certificate. Jennifer is Rob’s wife and also the creative director for OuTFox, a husband and wife team bringing their specialists skills together. 

OuTFox provides graphic design, stationery, promotional products and more to its business customers. OuTFox are also metal printing specialists and work with aluminum to help businesses stand out from the crowd. Their aluminium is what Theo recognised their business for with his chosen retweet. 

Business and retail entrepreneur and self-confessed shopkeeper, Theo re‐tweeted OuTFox’s message to his almost 500,000 followers and as a result, (www.outfoxprinting.com) has gained more followers and extra orders for their aluminium printed products and other business services. They are also profiled on the #SBS website (www.theopaphitissbs.com) that is exclusive to all Small Business Sunday winners.

Rob said, “To be seen by Theo and given that credit has given us the confidence in our small business. OuTFox was always a part time role until November last year when I was made redundant and finally given the push to go full time, we haven’t looked back since. Theo has recognised our hard work and helped spread the word about what we do to his following and we couldn’t be more pleased.”

Small business champion and Ryman Stationery, Robert Dyas and Boux Avenue Chairman, Theo Paphitis, said: “We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK.  My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club; like-minded individuals who can share successes and learnings. The website will also give a valuable profile to the winners chosen and I wish OuTFox every success.”

OuTFox weren’t the only business local to Hull that have been recognised by Theo Paphitis. Others include: Joanne Joveini from Act Fast First Aid, Jan Mckinley from Dolly Daydreams Party Caravan, and Katrina Atkinson from Top Kat Wellness. 1% of tweeters make the cut for Theo Paphitis’ weekly competition

Anyone looking for a re‐tweet from Theo should tweet him about their business on Sunday between 5 PM and 7.30 PM and include the hashtag #SBS. Six lucky businesses are re‐tweeted every Monday at 8 PM and then invited to enter their profile on the new website, attend the annual #SBS networking event and take advantage of the networking opportunities.

[Robin Gilmour]