Shining a light on reflective vehicle branding

With the shortest – and darkest – day of the year finally here, and Christmas just around the corner, Yorkshire vehicle branding company Brandfixx has the solution to ensure fleets travelling the UK’s roads and motorways get maximum brand exposure, despite the reduced daylight hours.

Brandfixx makes pioneering use of reflective material technology to deliver high-impact vehicle branding for its customers; and is leading the way with its very own ‘Brandfixx sleigh’ – a fun and reflective design that has been traveling the country helping to deliver and fit vehicle branding.

The RA1-compliant material the company uses has photometric properties providing greater visibility while offering significant savings compared to alternatives in the market.

Commenting on its cost-effectiveness, Brandfixx managing director Greg Saunderson said: “The steep cost of traditional vehicle wraps with reflective elements – which can cost in excess of £60 per metre – prohibit many fleet managers from being able to get sign-off on a high-vis overhaul.

“Our alternative comes in at around a tenth of the price and comes with all the time-saving benefits associated with our revolutionary and simplified process.”

The unique branding process that Brandfixx have developed means designs are applied panel-by-panel, instead of wrapping the whole vehicle with a single sheet of printed vinyl. This makes it easier for fleet managers to adapt their vehicles’ look because its quicker to apply and quicker to change all or part of the vehicle to seasonal or reactionary messaging, like they have done on their own vans.

Greg continued: “The versatility of our product also stands it apart from competitors because it can be swiftly replaced panel-by-panel – leaving no residue behind – meaning designs can be switched easily. Like it says on our sleigh van, we’ve developed vehicle branding that’s quicker than wrapping your presents.

“But for those wanting to rebrand once and stick with one of our amazing designs, our products come with an estimated 10-year lifespan, meaning they’re proven to outlast the competition.”

The vehicle branding is suitable for any kind of fleet include taxi, LGV, HGV, and plant machinery and the company count Wordsworth Excavations, R.O’Donnell Civil Engineering, Intrasource and Perfect Aquatics among customers of their reflective branding product.

Their game-changing approach to branding has already resulted in the company being named as finalists in the 2022 What Van? Awards.