A former Royal Navy dental therapist who opened her own clinic less than three years ago has now added a dedicated wellness spa after ignoring warnings of a “logistical nightmare”.
Amy Northen-Hills called on the renovation expertise of her husband and her dad to keep costs under control for the transformation of the former Colour Lounge salon in Carr Lane, Hull.
She only took the keys on 10 December 2018 and, as bookings flooded in, set a deadline of Valentine’s Day for the grand opening. They made it – by the skin of their teeth!
Amy said: “I used to come here every fortnight when it was Colour Lounge and I told them they should have a steam room and a jacuzzi. They said it would be a logistical nightmare – and now I know they were right!”
Amy, who grew up in East Hull, worked in dentistry in the Royal Navy and then in private practice, all the time saving to set up her own business. She opened Whitehills Dental Clinic in Beverley Road, Hull, in June 2015 and a year later moved to Newland Avenue after taking over a former hair salon to provide twice as much treatment space.
During summer 2018 Whitehills knocked through into the adjacent premises to add skin and aesthetic treatments. An opportunity to expand into Hull city centre came when Colour Lounge closed during 2018 but Amy wasn’t tempted until she made a trip to organise her wedding last year at Rudding Park, near Harrogate.
She said: “I walked round Rudding Park and told my mum on the way back that I wanted to open a spa and wellness centre. We called the agents for this building on a Wednesday in the middle of November, came in for a viewing on the Thursday and signed on the Friday.”
The new centre sits underneath Hull City Hall, which dates back to the first decade of the 20th century. The first floor is fitted out as a state-of-the-art hair salon, which is a brand-new venture for Whitehills. The basement houses treatment rooms, a jacuzzi, changing rooms and a relaxation area and the ground floor accommodates the reception and a lounge where guests can book in for afternoon tea with prosecco.
Amy said: “When we moved in some of the spaces were really tight with very low ceilings so we ripped everything out and started from scratch. Thanks to my husband and my dad we managed to keep the costs under £200,000. Without them it would have been more like £500,000.”
The investment has created eight new jobs, taking the total across both clinics to nearly 20. Future expansion plans are on hold, just as they were when Amy opened the clinic on Newland Avenue.
She said: “Back in 2016 the plan was to consolidate and then look at opening another dental clinic in one of the villages around Hull. That could still be the next move but for now we’ll focus on this site and Newland Avenue.
“We’ve generated a lot of interest during the two months working on the building and we put a lot of pressure on ourselves by selling £1,500 worth of vouchers during December. Clients from Newland Avenue are also eager to come here. They hadn’t seen what we were planning to do but because they are familiar with our work, they had an idea of what sort of standards to expect.
“The result of that has been another 2,000 Facebook followers and a lot of bookings during our first six weeks.”
Kathryn Shillito, HullBID Executive Director, said: “The transformation of the building is stunning and the business is a welcome addition to the growing ranks of high-quality, independent operators in Hull city centre.
“Whitehills Wellness Spa is unique in the Hull area for its combination of treatments and therapies and hopefully it will become established very quickly as a destination business, attracting more people into the city centre to find out what else we have to offer.”
[Phil Ascough – Ascough Associates, for HullBID]