Beal scores five star customer satisfaction rating hat-trick

Beal Homes has scored a customer satisfaction hat-trick by securing a sought-after five star rating for the third year running.

The prestigious accolade has once again been awarded to East Yorkshire-based Beal by the Home Builders Federation (HBF).

The HBF’s Star Rating Scheme recognises excellence in customer satisfaction by housebuilders, based on independent surveys of new home buyers in England and Wales.

HBF members are given a rating of between one and five based on homeowners’ feedback collected in the National New Homes Survey carried out by new homes warranty and insurance provider, the National House Building Council (NHBC).

Beal has now secured the highest rating for three consecutive years – in 2021, when it first took part in the scheme, 2022 and 2023 – reflecting the award-winning housebuilder’s consistently outstanding customer service.

Beal is one of only three Yorkshire-based housebuilders with a 2023 five star rating and the only family-owned company in Yorkshire to receive the top accolade.

It comes hot on the heels of family-owned Beal taking its already exceptional customer service to a new level with the opening of the state-of-the-art Beal Showroom and expanded Design Lounge.

The showpiece new building, at Bridgehead business park in Hessle, East Yorkshire, is open seven days a week with house hunters welcome to pop in to find out about Beal’s luxury house types and prestigious developments across Hull, East Yorkshire and Lincolnshire.

The centrepiece of the Beal Showroom is the industry-leading Design Lounge, where buyers enjoy a VIP experience choosing from hundreds of design options to make their new home match their lifestyle and tastes perfectly.

Beal Chief Executive Richard Beal said: “We’re absolutely delighted to receive this prestigious five star rating for a third consecutive year.

“We’re particularly proud because this outstanding recognition is based on feedback gathered independently from our customers.

“It’s testament to the dedication and commitment of every member of the Beal team to continually provide the truly exceptional customer service standards we’re known for.

“It’s also particularly encouraging that we have achieved the top rating based on feedback from our buyers even before the opening of our new Beal Showroom and expanded Design Lounge, which have enabled us to extend and enhance the customer service and experience Beal buyers enjoy even further.”

The HBF ratings are based on feedback from home buyers who completed their moves between October 2021 and September 2022.

The results of the HBF Star Rating Scheme feed into the NHBC New Homes Survey and this is shared with all housebuilders and the wider industry, in order to continually drive up standards.

First-time buyers Sam Laybourne and Lewis Alcock were delighted with the customer service provided by the Beal team before, during and after their move to their new home at the Pilgrims Walk development in Hessle, East Yorkshire.

Primary school teacher Sam said: “The service was really good and Beal looked after us very well.

“They guided us every step of the way, supported us with everything we needed to do and made the moving process very easy for us. They were so supportive and completely took the stress out of moving.”

Jack Glasby and Alice Stobbs were similarly impressed with the support they received from Beal when moving to their first home at The Greenways development in Goole, East Yorkshire.

Jack, a heavy goods mechanic, said: “The service was absolutely faultless from start to finish.

“As first-time buyers, we had plenty of questions, which were all answered for us. We were supported every step of the way.”

Beal is currently delivering luxury homes at a series of developments in East Yorkshire – West Hill II in Kirk Ella; St Mary’s View in Beverley; Pilgrims Walk in Hessle; Turpin’s Chase in Welton; Holderness Chase in Preston; and the housebuilder’s largest ever single development, The Greenways in Goole; with another development, King’s Fold at Kingswood Parks in Hull, coming soon.

In Lincolnshire, Beal is delivering the Bishop’s Green development in Welton, near Lincoln, and Thonock Vale in Gainsborough.

For more information about Beal, its developments and uniquely personal customer service, visit