Renowned for exquisite jewellery and watches, national jeweller, Berry’s has unveiled its latest masterpiece – a digital adaptation of King Charles III’s Coronation crown, with a modern twist.
Alongside the national campaign, Berry’s stores across the country are joining in the fun, with specific collections being showcased as part of a coronation collection. The Hull, York and Leeds stores will be showcasing striking collections that customers will be able to in store and treated to a glass of champagne on Coronation day itself.
Inspired by the rich history and regal elegance of the original, Berry’s newly designed crown includes stunning pieces from its own exclusive coronation collection. Adorned with emerald, oval, and round brilliant cut diamonds and coloured gemstones including aquamarine, sapphire and ruby, Berry’s team of in-house designers have created a contemporary, yet classic concept.
The Berry’s edition of the famed Coronation crown features yellow and white gold bands, both hugely popular in 2023, and a stunning orb which creates a modern fusion of mixed metals – another popular trend for jewellery lovers. The rubover, claw, and halo settings, which date thousands of years back, are combined to create contemporary look with the gemstones. While yellow gold was deemed to have gone out of fashion last decade, the use of the metal in this reimagined headpiece marks its comeback and prominence in the jewellery industry this year.
The King’s Coronation crown, St Edward’s Crown, was first created in 1937 for the coronation of King George VI and was of course used to crown Queen Elizabeth II during her televised coronation ceremony in 1953. It is considered to be one of the most iconic symbols of the British monarchy, often dubbed the centrepiece of the Crown Jewels.
The 3D render of Berry’s crown combines a white gold lower band and a yellow gold upper crown. To add grandeur to the crown, the stones are repeated five times around the full band making them visible upon rotation at any angle. The design is set against a dark backlit background to emulate how it would look on display in a museum.
Speaking of the design, Berry’s jewellery designer, Emily Holdich, said: “We’re so excited to finally reveal this concept! As a family-owned, British heritage brand, we hold the Royal family in high regard and recreating the crown has been a passion project for us – being able to incorporate our most popular gemstones into such a classic design has been a real privilege.”
To take a closer look at Berry’s digital crown concept, visit www.berrysjewellers.co.uk/coronation-i342 where you can also shop the exclusive coronation range in full.