Campaign showcases all the reasons Ideal Heating is More Than Boilers

Hull-based Ideal Heating has launched a campaign to celebrate the people, expertise and innovation behind its market-leading products.

Technical Training Manager John Boyle features in the More Than Boilers campaign as one of the key people delivering Ideal Heating’s best-in-class training.

For over a century, the name Ideal has been synonymous with boilers, with its products trusted to keep UK homes and businesses warm since 1906.

Today, Ideal Heating is the UK’s number one boiler choice, both for homes and commercial buildings, with a growing range of industry-leading heating and hot water products, including innovative, new energy solutions.

Now Ideal Heating has launched its More Than Boilers campaign, featuring the hashtag #morethanboilers, to celebrate the highly-skilled professionals, industry-leading product research and development, best-in-class training and dedicated support that lie behind the brand.

Mark Derbyshire, Managing Director (Domestic Products) at Groupe Atlantic UK and Republic of Ireland, parent company of Ideal Heating, said: “There’s so much more to us than our products that are in millions of homes and businesses.

“Our More Than Boilers campaign is an opportunity to give our customers an insight into what lies behind our heating and hot water solutions, including the talented and dedicated people we have across all departments at Ideal Heating.

“It’s a celebration of all the reasons we are the UK’s Ideal heating choice!”

The campaign includes a video shared on the company’s social media channels featuring employees bringing the More Than Boilers story to life.

From research and development to engineering, customer service and training, Ideal Heating team members share the campaign’s key messages:

“We are dedicated support. We are experts. We are heating the future. We are best-in-class training. We are More Than Boilers.”

The campaign also highlights the wide range of solutions across the Ideal Heating portfolio and the innovations they are noted for.

Ideal Heating is showcasing the More Than Boilers campaign across its social media channels. To connect with the campaign, follow Ideal Heating on Twitter, Facebook, Instagram, LinkedIn and YouTube.

To find out more about the campaign, visit