Creative Briefs to launch #CreativeThinkersMonth campaign to inspire children who prefer sketching over spelling

Do you know a young person who prefers sketching over spelling? Would sooner be running than reading? Then they’re probably a Creative Thinker!

Image: Photomoments (Jerome Whittingham)

Creative Briefs are launching a campaign to uncover the creative potential of young people who like to learn differently. The #CreativeThinkersMonth campaign will prelaunch with a Creative Thinkers Day in collaboration with Rooted on Saturday 24 July, before its official start on Sunday 1 August. 

Youngsters who learn differently, or have diagnoses such as dyslexia, are not always given the opportunity to build and develop the creative life skills they excel at. Through nurturing this creative talent, children can have inspirational futures – with studies showing 40% of the world’s entrepreneurs are dyslexic.

However, a report by the British Dyslexia Association (BDA) has found that at least 80% of children with dyslexia are not diagnosed, whilst the Department of Education estimates that 870,000 children have SEND but only 150,000 are diagnosed.

Creative Briefs’ mission is to nurture the creative potential of young people who like to learn differently – bringing free, creative activities that spark children’s imagination and build higher aspirations. Through being given the opportunity to respond as creative minds to various challenges, they are left feeling positively empowered about their abilities and leave with a ‘I can do that’ attitude.

Creative Briefs director, Jason Bowers, has first-hand experience of the challenges and opportunities that dyslexia brings: “I didn’t find out I was dyslexic until I was studying my PGCE at 35. I set up Creative Briefs as it’s something that I would have loved as a kid – it’s just eye-opener to try things that are outside the curriculum and realise you have potential in other areas.”

Image: Wayne Wolton

The Creative Thinkers Day at Rooted in Hull will be full of free activities for imaginative children, ranging from taking part in large-scale live art, to designing their own mixed-up animals or anime characters.

Josh, an ambassador for Creative Briefs, has been involved in projects for four years: “My confidence has increased massively. I’m now delivering my own Anime workshops with Creative Briefs and using my imagination to inspire others.”

Creative Briefs are on the lookout for organisations, schools or youth clubs who are interested in supporting #CreativeThinkersMonth.

To find out more, please visit:

If you’re interested in supporting #CreativeThinkersMonth, please contact Jason Bowers at

Facebook / Instagram / Twitter: @BriefsNotPants

Rooted in Hull is an urban farm and entertainment venue with the community at its core. A space for growing, sharing & learning about food in the heart of Hull City Centre.