Herd appoints new Performance Director

Mark Preston has over 13 years of agency and performance marketing experience across owned, earned and paid media strategy, in agencies including Jaywing and Stickyeyes. He has worked with some of the biggest global brands including Dyson, Honda, Lloyds Banking Group, Cigna and Johnson and Johnson.  

In the role of Performance Director, Mark will be responsible for execution excellence across all performance marketing channels, ensuring that Herd’s proposition is futureproofed and relevant to partner’s needs. 

Ryan Saltmer, Strategy Director at Herd, said: “We are thrilled to announce the arrival of Mark, whose expertise and experience are set to take Herd to the next level. Mark’s arrival aligns perfectly with our next growth phase, expanding our offering to enterprise businesses and ambitious brands all over the world.” 

The team at Herd takes pride in the brands it works with and has some exciting announcements coming soon. 

Mark comments: “It’s an exciting time to be joining Herd as we celebrate the agency’s tenth successful year in business. We are on track to welcome more big-name partners to our roster, who will benefit from our proprietary technology and data driven strategy. I can’t wait to be part of such a talented, close-knit team.” 

Gareth Allen, Managing Director at Herd, adds: “Mark brings with him a wealth of experience with global brands, and I know our whole team will benefit from working alongside him. He’s already hit the ground running and I’m sure we’ll see fantastic results for our clients.” 

Herd was founded in 2013 and saw 35% growth during the last financial year, with 2023/24 set to be another year of growth as they continue to develop their performance marketing capabilities.