Hotel Chocolat opens new concept store at Anlaby Retail Park

Chocolate fans are in for a cocoa-powered treat as Hotel Chocolat, the luxury British cacao grower and chocolatier, announces the opening of its latest out-of-town concept store located at Anlaby Retail Park. 

Opening Monday 11 December 2023, this latest store from Hotel Chocolat is home to a Velvetiser Café, serving iconic Velvetised™ drinking chocolate and other hot drinks. Guests can select from thousands of combinations to personalise their drink, including 18 flavours served hot, over ice or as a Choc Shake with dairy milk or a plant-based alternative, plus a variety of toppings. 

The team can also help customers find their chocolate ‘Love Match’ based on their preferred flavour profiles, including smooth pralines, patisserie-inspired flavours or something tipsy which packs a punch. 

The space occupies a prominent 6,610 sq ft unit which seats 47 guests, allowing nearby residents to enjoy the sit-in experience, escape and unwind whilst browsing the range of top-quality chocolates. 

Commenting on the new store, Hotel Chocolat’s Co-founder and Development Director, Peter Harris, said: “We’re making retail park experiences that much more enjoyable with the opening of Hotel Chocolat at Anlaby Retail Park. Whether you’re after a relaxing drink in one of our Velvetiser Cafes or would like to explore our range of top-quality chocolate, our new concept store offers guests the opportunity to shop at a more leisurely pace. 

“This latest opening is part of our plans to launch many more stores across the country in the next three to five years. Physical stores are extremely attractive and the beauty of being out-of-town is that we have good accessibility and parking so people can visit with ease.” 

Acting on behalf of The Albert Gubay Charitable Foundation, owners of Anlaby Retail Park, Andrew McCormack, Senior Asset Manager at The Derwent Group, commented: “We are delighted to announce Hotel Chocolat as the latest occupier at Anlaby Retail Park.  As a high-profile business that continues to go from strength to strength, they are a fantastic addition to our existing line-up of occupiers and we believe that they will have a very positive impact on the thriving Park, providing an exciting new concept for our customers to enjoy.” 

For eager shoppers keen to get a first glimpse of the new store, Hotel Chocolat will be offering surprise and delight moments to customers who purchase on opening day, as well as 20% off the Velvetiser Cafe for VIP.ME members, the chocolatier’s member club, which is free to join. 

To find your nearest Hotel Chocolat store and store opening times, please visit