Running a pub has been far from easy in the last few years. Rising costs, shifting consumer habits and economic uncertainty have put enormous pressure on landlords across the UK.
While some have shut their doors, though, others have adapted. They’ve found new ways to get people through the doors and stay profitable. If you own or manage a pub, you know survival can’t just be about cutting costs.
Diversification
Some pubs have been forced to accept that relying solely on drinks sales no longer cuts it. More people are drinking at home and tighter household budgets mean fewer spontaneous rounds at the bar. Successful pubs have broadened their appeal.
Food has become a major revenue driver for many establishments. A well-crafted menu – whether it’s hearty classics or locally sourced small plates – can bring in customers who might otherwise pass by.
Even a simple but consistent Sunday roast offering can turn occasional drinkers into pub regulars. If space allows, coffee and brunch services during the day can attract a different crowd to fill in traditionally quiet hours.
Beyond food, some landlords have pivoted more to entertainment. Live music, quiz nights and sports showings bring in crowds that wouldn’t usually just come for a drink.
Risk management
Uncertainty is part of running a pub business but tackling risk head-on can prevent setbacks from becoming business-ending problems.
Seasonal fluctuations, staff shortages, new competition and unexpected closures all pose serious threats. Forward-thinking landlords think ahead with contingency plans, ensuring they have financial reserves and adaptable staffing arrangements.
Comprehensive pub insurance could fit into this way of thinking. Having cover for property damage, liability claims and business disruption could mean the difference between recovering from a crisis and closing permanently.
Digital transformation
People expect a convenient customer experience nowadays. The big chains have set the standard by making it easy to book a table, order food or check what’s on via well-maintained websites and social media pages.
Social media isn’t just for advertising. Smart landlords have seen it as an opportunity to build relationships with customers and the local community. Sharing updates, special offers and behind-the-scenes glimpses of the pub creates a real sense of connection.
The smallest changes, like offering mobile payments or self-ordering at tables, give customers the option to tailor their experience. These also boost efficiency, reducing the strain on staff during busy periods.
Financial management and investment
Cash flow is often the biggest challenge but finding ways to cut costs isn’t always the sustainable solution. Instead, investing in the right areas can generate savings and better margins way down the line.
Energy bills have hit pubs hard but some have found ways to cope by installing LED lighting, modern kitchen equipment and better insulation to reduce usage.
Other landlords have renegotiated supplier contracts, buying ingredients or beer in bulk with neighbouring pubs to secure better rates. Scraping through has been the way for many in recent years.