Hull-based Rubicon Bridge launches revolutionary Reg Tech Tool®

Rubicon Bridge, a cutting-edge technology start-up, has made a remarkable debut by launching on Amazon’s European Service Provider Network, enabling any Amazon Food Supplement Seller operating within the EU to access it.

Sharon Stathers from Department for Business and Trade, John Redman, Lee Gray, Kathryn Szymonowic and Emma Hunt from Rubicon Bridge, and Torsten Schafer, Pattern.

Rubicon Bridge’s automated Reg Tech Tool® is a first-of-its-kind and empowers food supplement brands to expand internationally with ease and confidence. The tool eliminates the complicated regulatory compliance challenges that brands commonly encounter when entering new markets, resulting in significant savings in time and money.

By ensuring regulatory compliance and providing instant labelling and eCommerce text, businesses can launch their brands instantly in multiple European markets. Rubicon Bridge is continuously developing product categories and expanding into additional countries, making them a leading innovator in the industry.

Lee Gray, Business Development Director at Rubicon Bridge, commented: “There is no ceiling for Rubicon Bridge. Nobody has tech that removes regulatory friction quite like ours. Our potential to scale is endless. Wherever there are products to sell and regulations to comply with, there’s a need for Rubicon Bridge”.

Built out of Hull’s renowned Tech Hub, C4Di, Rubicon Bridge has leveraged a wealth of talent in the North, including world-class software development teams, boutique design agencies, and regulatory experts with years of experience from consumer healthcare multinationals concentrated in this region.

Regulatory experts and co-founders, Emma Hunt and Kathryn Szymonowicz, were inspired to develop the tool following decades of first-hand experience navigating the complexities of regulatory compliance. They wanted to empower other businesses to overcome these challenges and achieve international growth.

This launch marks a major milestone in the industry and paves the way for future innovation. As Rubicon Bridge co-founder Kathryn Szymonowicz puts it: “We believe that regulatory compliance should not be a barrier to international growth. Our tool is the first of its kind, and we are proud to lead the charge in making compliance easy and accessible for all businesses.”

“We understand first-hand how daunting it can be to navigate the complex world of regulatory compliance, especially when looking to expand internationally,” said Hunt. “Our tool streamlines the process, enabling businesses to focus on growth and success.”

Comments from the launch:

“This is an exciting development for businesses looking to expand their reach in Europe. It’s fantastic to see a regional business like Rubicon thrive internationally and innovate globally to not only support European trade but help other businesses grow and scale in a complex regulatory environment,” said Sharon Stathers, International Trade Adviser at the Department for Business and Trade. “Rubicon Bridge offers an innovative solution to the challenges of regulatory compliance and we are delighted to see them succeed overseas, having benefitted from internationalisation support the government is offering.

Emma Hardy, Labour MP for Kingston upon Hull West and Hessle, added: “What Rubicon Bridge has done is incredibly important because it’s giving businesses the opportunity to scale up, optimise and expand within global markets. I’m so proud that this fantastic company that has been founded and delivered within Hull.”

Torsten Schäfer, General Manager for Pattern Europe, which is Amazon’s biggest global seller, said: “Rubicon Bridge’s technology opens up whole new markets for the brands we work with, and offers game-changing speed to market!”

Find out more at