Lexus dealership will help steer Power Hour into the fast lane

A series of free business events set up to drive the development of the region’s digital economy has shifted up a gear by securing its first corporate partnership.

Sam Tasker, marketing manager at Lexus Hull, Oliver McWilliam, centre principal at Lexus Hull, and Mike Ellis, managing director of 43 Clicks North.

Organisers of the Power Hour say the deal with Lexus Hull shows the event is attracting audiences from a wide range of sectors and also underlines the ambition to meet the rising demand for bigger and better sessions.

Mike Ellis, managing director of performance marketing agency 43 Clicks North, said: “This will be our ninth Power Hour and the support of Lexus Hull promises to make it the best yet. It sends out a signal that this is much more than a tech gathering or marketing meeting.”

Sam Tasker, marketing manager at Lexus Hull, added: “The Power Hour events I’ve attended have given me great insight and I’ve subsequently sent feedback to our national team on changes we could make to our paid social campaigns and where they take our customers. We felt we should get involved with Mike’s team, have a presence at the next event and find out what people know about Lexus.”

Power Hour was launched by 43 Clicks North as a post-pandemic quarterly event to put top tech talent from East Yorkshire alongside some of the key players from bigger cities. All eight sessions have taken place at Social in Humber Street, Hull, with interest growing among people who work in digital marketing and also attracting the businesses they serve.

The next Power Hour will take on Friday February 2nd at 12.30pm. Experts from agencies across Yorkshire will explore SEO and content from the stage at Social and then informally with networking over drinks and free pizza.

Chloe Rushworth, digital PR director at the Leeds-based Sticky Eyes agency, will talk about AI as the elephant in the room, and whether it can elevate your digital PR strategy.  Jess Maloney, search strategy lead at Sheffield-based creative agency Rise at Seven, will present on unleashing the full potential of keyword research. Beu Smith, senior SEO strategist at 43 Clicks North, will discuss how to leverage AI in SEO and content to avoid penalties.

With registrations for the the last three Power Hours each hitting capacity Mike is expecting another full house for the first event of 2024.

He said: “The feedback is always really positive. People always learn something from Power Hour and they also make the most of the high level networking opportunities with other professionals.

“Sam has been to some of the events, he’s seen how popular they are and he’s watched Power Hour grow and develop a strong business focus. It’s primarily about marketing but the people in the room discuss a lot more than that and it’s helping to develop the digital eco-system across a wide range of business sectors.

“As it becomes bigger costs and expectations rise, and the support of Lexus Hull will help us to build the event, attract even higher profile speakers and increase participation.”

Sam added: “The automotive sector is evolving rapidly and we’re conscious that we need to do everything we can to connect with new audiences with a digital-first culture. We’ll also take along some of our fantastic cars to show what we do and to help us connect with other businesses and identify opportunities to grow and evolve our marketing activity with local talent.”

Power Hour will take place at Social, Humber Street, Hull, at 12.30pm on Friday February 2. To register free of charge click

If the event is at capacity you can reserve a place on the waiting list by sending an email to