Will Brennand from Driffield-based Vyta Health, which runs bigvits.co.uk, is the only Yorkshire entrepreneur to be shortlisted on the EY Entrepreneur of the Year list.
EY has revealed the regional finalists for this year’s Entrepreneur Of The Year™ 2025 UK programme, with 99 entrepreneurs selected from across five UK regions – London, South, Midlands, North and Scotland.
The regional finalists represent 84 businesses and span a diverse range of sectors, from consumer and financial services to health and technology. Collectively they employ over 20,000 people and generate combined revenues of £3.6 billion.
Will Brennand, CEO at Vyta Health says: “Being the only Yorkshire-based entrepreneur nominated this year is a real honour – especially given the incredible talent in our region.
“We’re so proud of the success our team has created so far, and excited about what’s ahead. At Vyta Health we’re passionate about customer care and helping people live healthier, happier lives.
“Through our brand Bigvits.co.uk, we import and distribute high-quality vitamins and supplements across the UK and Europe. From humble beginnings, we’ve grown into a trusted retailer by focussing on expertly sourcing the best products from around the world.”
Will is Group CEO of Vyta Health, a Driffield based, family owned and operated vitamins and supplements business. He has a background in finance and is a qualified Chartered Accountant.
Ally Scott, Entrepreneur Of The Year UK, Co-Partner Lead comments “This year’s regional finalists are truly inspiring. In a rapidly changing macroeconomic environment, they have continued to innovate, adapt and thrive, building impressive businesses that span a broad range of sectors and regions of the UK, in turn creating thousands of jobs across the country.”
Alexandra Fogal, Entrepreneur Of The Year UK, Co-Partner Lead adds: “Our regional finalists join an impressive global community of entrepreneurs, with opportunities to network with past and present participants of the programme. EY Entrepreneur Of The Year has been running for over 40 years and helps to connect and support entrepreneurs as they continue to scale and grow their businesses.”
The regional finalists will be shortlisted by a panel of independent judges, with 10 entrepreneurs ultimately selected to compete in the UK final. The overall UK winner will be announced at a Celebration Dinner in November and will then go on to compete at EY World Entrepreneur Of The Year™ in 2026.
The EY Entrepreneur Of The Year™ UK programme Headline Sponsor is Julius Baer International.
For further information, please visit EY Entrepreneur of the Year™.