Launched by Gareth Allen and Tim Powell in 2013, the pair started the agency from Gareth’s garage conversion. Graduates from Hull University, Gareth and Tim have web development and marketing backgrounds.
Sharing the same vision to build a full-service agency, they joined forces. Ten years on, the agency is now a 25-strong herd of experts working with brands across the globe to drive business growth.
Herd has doubled the number of directors and increased the team by 39% in the last 12 months alone, building up its roster of both national and international brands in sectors from retail to insurance and the automotive sector. Herd’s partners include Curvy Kate, Face the Future, Motorpoint, Vertu Motors, Culligan, and Vue Pass, part of Ello Group.
Herd’s success can be attributed to its unique approach, utilising proprietary technology, data-driven strategy, and creativity that puts the user first. By harnessing a performance development approach, the agency empowers partners with solutions for growth to outshine their competition in the digital landscape.
One of the agency’s recent developments is Parity, extending Herd’s proprietary toolkit. Parity identifies paid search savings by automatically reducing media spending where there’s no competition and organic visibility is strong. This allows media budgets to be redistributed more effectively for holistic growth. Parity is just one of many technology developments on the roadmap.
Gareth Allen said: “What began as a business idea hatched in my garage is now an agency that I am very proud of. We are thrilled to have reached the milestone of ten years in business with the help of diverse and talented individuals and partners.
“Our incredible growth is a direct result of Herd’s tireless efforts to deliver exceptional results for our partners. They have earned us a reputation as an agency our partners can trust to get the job done, and I’m truly grateful they choose to work at Herd.”
Tim Powell added: “As we commemorate a decade of commitment to digital excellence, our journey in the world of performance marketing and development is not just about the passing of years, but the culmination of countless hours, sleepless nights, and hard work from everyone involved.
“Looking ahead, we embrace the future with the same passion that fuelled our journey ten years ago.
“To our incredible Herd, our partners, and every individual who has been a part of our story – thank you for being the driving force behind this remarkable journey. Here’s to the next decade and beyond.”