The Yorkshire agency, based in Hessle, works with brands including La Redoute, Face the Future and Butlin’s.
The rebrand of Meta to Herd also comes at a time when it’s important to stand out from the crowd and move away from an old name that could get confused with Facebook’s new virtual world.
The pandemic has accelerated the agency’s growth, expanding the team with six new employees, including Head of Marketing, Jon Patrick, Head of Development, Chris Gill, Content Strategist, Adam Brannon, and SEO Manager, Ross Stuart.
The agency has achieved many accolades, including recent wins at the UK eCommerce Awards, the Global Digital Excellence Awards, as well as the Northern Digital Awards. Just last year alone, the development team launched websites for brands including Cedar Court Hotels, Opera Beds, R&R Country, and Steamforged Games.
The name change reflects a natural evolution for the agency, which builds growth solutions for ambitious brands, working collaboratively as one herd.
But why elephants? Well, they’re the world’s largest land mammal, and what better way to represent a growing team than as a collective herd. They have great hearing, something the team prides themselves on when listening to clients. They’re trail finders, work hard, and play hard too. Finally, they’ve got thick skin – something everyone in this industry needs.
Gareth Allen, Managing Director, said: “Having seen the business evolve, going from strength to strength, it was time to represent our presence with a new brand vision.
“Not only has our herd grown to an impressive 18 headcount, but we’ve also expanded our performance marketing and Shopify offering internationally too, with partners in Germany, France, Spain, and even Japan.
“We’ve already been referring to ourselves as “the herd” for some time and, of course, we have always had an elephant logo, so it felt right to bring that collective together as part of a rebrand, showcasing our team evolution and culture – the cornerstone of our business.
“We believe in empowering entrepreneurs all over the world with solutions for growth so that ambitious brands everywhere can scale without limits.
“It’s exciting to watch the herd develop as thought leaders in the industry who are pushing boundaries every day for our partners – I can’t wait to see what the future holds.”