Shop local this Christmas

An East Yorkshire firm is urging households and businesses to consider shopping local this Christmas to support regional food and drink producers.

Matthew Hodgson

Matthew Hodgson, who runs Great Newsome Brewery, near Withernsea, is calling on local people to spend their money with local suppliers ahead of what is likely to be another challenging Christmas.

Matthew said: “The run up to Christmas is a very significant period for food and drinks manufacturers, and our business is no exception.

“Christmas is the perfect time for people to treat themselves and others to the wide range of top-quality alcohol and food produced in the region and try new brands that they may heard of but not yet sampled.

“We’re encouraging people across Yorkshire to ensure that they have local produce both on their tables and wrapped up under their trees this year.”

The brewery is already full of Christmas spirit, with a range of festive products and gifts available on its website and at its on-site brewery shop.

They include the 12 Beers of Christmas box which includes 12 different beers to enjoy and the Christmas Gift Box which features three bottles and is a popular stocking filler.

The brewery team aims to beat global retail giant Amazon with a Christmas delivery promise for local customers.

Matthew said: “Our record is two hours from order to delivery.  Our standard cut-off deadline for Christmas orders is 20 December but, locally, we can deliver up to 23 December if people order by 21 December.”

Matthew said: “We are encouraged by sales of our Christmas products at the moment but like other producers of alcohol we’re always conscious of the need to build on this momentum ahead of an expected quiet January to carry our business through into next year.”

The brewery is also currently brewing two Christmas beers – Newsome Noel, which is available in bottles via the website as well as on draught for trade outlets, and Yule Do, sold in regional pubs and bars.

It is hoping for a bumper year in 2022 following two years of Christmas pub trade adversely affected by the Coronavirus pandemic.

Matthew said: “In-pub sales were low last year as people didn’t mix in the run up to the big day as they were worried they would catch Covid and be unable to see their families.

“We really hope we see some better business in pubs and bars in December 2022 as the cost of living crisis means they’re likely to have a tough winter after Christmas.”

12 Days of Christmas box:

Christmas Gift Box:

Matthew recommends these other local suppliers:

Little Wold Vineyard

A sparkling wine is the perfect accompaniment to a Christmas meal, why not try Tom’s Cuvée from Little Wold Vineyard?!/Toms-Cuveé-Limited-Edition-2018/p/178407181/category=25500090

Hotham’s Gin

These gin-filled Christmas crackers from Hotham’s are ideal for your table settings on Christmas Day.

John Wright Turkeys

If you’re cooking for 5-6 people why don’t you opt for a Demi Bronze Turkey from John Wright? It’s the perfect size for a smaller gathering.

Farm shops

Visit Drewton’s or the Farm Shop at Cranswick for fresh and local produce for your festive meals plus for food-based and treat gift ideas.