The Business Culture expands across the Humber Bridge

The Business Culture HEY, which began eight years ago in Hull and rapidly spread across East Yorkshire, is celebrating the onboarding of its first franchisee. The newly launched Business Culture Lincolnshire is headed up by Stav Melides, a seasoned business leader with a wide-ranging network across the region. Stav is joined by his wife, Christine, and two other directors, Sergiu and Rodica Celan.

Tony Bowler, Managing Director of The Business Culture franchise, said: “This is a major milestone for our club, as it means that we’ve expanded our reach across the Humber Bridge and further connected Yorkshire with Lincolnshire. We have absolute confidence in Stav, as he brings exceptional knowledge and valuable expertise to the table.”

Stav Melides started his business career in 1980 in the fast food trade before moving on to create and direct his own group of businesses. The sectors covered in this group of companies included recruitment, IT, transportation, parcel delivery, security, food distribution, restaurants and event management. By implementing highly efficient sales processes and an innovative acquisitions strategy, Stav generated several million pounds of revenue for each of these businesses.

A serial entrepreneur, Stav has also worked on various projects in the UK and globally within the security, health, consultancy, real estate and third sectors. This wide-ranging and in-depth experience has enabled him to understand how best to fulfil the needs of employees, stakeholders and customers alike.

“I find it very rewarding helping business owners and directors to make the right connections and generate successful relationships,” said Stav. “I strongly believe that together we will make The Business Culture Lincolnshire a reliable source of business connections that add value to its members, enjoyment for its owners, and a community that we will all be proud of.”

Michelle Bowler, Director, added: “Stav has been a huge supporter ever since we founded The Business Culture back in 2016. He approached us in November 2023 to open discussions about being part of our team and taking out a franchise. It was a no-brainer and we’re very excited about his strategy for national growth.

“Stav has the right attitude to carry on our ethos, direction and mission.  We welcome him and his team with open arms and look forward to a long and lasting business relationship.”

To find out more about The Business Culture HEY visit