Herd, a performance marketing agency and Shopify Plus Partner have been shortlisted for two titles in this year’s Global Search Awards.
The Global Search Awards reward and recognise the innovation and creativity of those working in PPC, SEO, content marketing and more, across various business sectors.
The nomination comes after a collaborative paid search campaign with partners, Motorpoint, the UK’s leading independent car supermarket, which saw record breaking results.
Herd’s proprietary tool, Parity®, highlights where there are no competitor ads and Motorpoint ranks organically in position one, to test pausing and unpausing paid activity. This reinvests spend into more profitable campaigns, to drive incremental leads.
Mark Preston, Performance Director at Herd said: “We’re all about putting our partner’s goals and desires first, combining it with our knowledge and expertise in the industry to drive business growth. Our paid media team did exactly that with a watertight strategy for Motorpoint that exceeded targets.
“Making it to the finals in two categories is a huge win, showing how game-changing our work has been for our partners over the past year. This acknowledgment highlights our commitment to excellence and innovation in leveraging data to drive impactful results.”
You can discover more details about their partnership, over on their case study.
Nominated alongside dozens of global brands, across various categories, the two awards Herd and Motorpoint have been shortlisted for are:
- Best Use of Data (PPC)
- Best Use of Search (Automotive)
Submissions come from marketing agencies worldwide, with Herd’s recognition following a year of growth for Motorpoint, despite challenging trading conditions and economic instability.
Being recognised for both awards is a significant validation of the team’s efforts. It demonstrates that with a data-led approach and creativity, even the toughest challenges can be transformed into success.
The winners will be announced at the award ceremony on Thursday, September 19 in Kraków, Poland. You can view all the shortlisted businesses in every category here.