Luxury holiday home manufacturer Victory Leisure Homes has reported a strong first half of the year, celebrating a significant market share increase, showground expansion and an order book that’s nearly doubled in volume.
The UK’s leading luxury holiday homes manufacture saw its market share increase to 19.1% in July – a 8.7% increase on the same period last year and its highest yet. This comes alongside a strong sales month for Victory, with 62% more units despatched in July than the previous year, while holiday lodge despatches more than doubled, rising 108%. At the same time, the overall market saw despatches fall 12%.
Victory’s growth has been underpinned by a renewed focus on customer experience, reflected in a dramatic rise in its Trustpilot score from 2.9 to 4.8 over the past year.
Gary Corlyon, managing director at Victory, explains why the brand is seeing such success: “Our dynamic, agile approach to manufacturing and customer relations has meant we could outperform and build on the successes we’ve experienced over the last decade and a half in business.”
This year, Victory introduced 10 new show homes to its showground in Gilberdyke, East Yorkshire. This brings its total to 25, representing a 67% increase on last year. In addition, it has launched five new models for the 2027 season.
Gary continued: “We’ve placed a real focus on strengthening our lodge collection this year, introducing new designs and features that respond directly to the needs of holiday park operators and homeowners.
“A key part of this has been developing our most affordable lodge to date, the Wisteria, without compromising on the design, quality and attention to detail people expect from Victory. It gives holiday parks greater flexibility to expand their lodge offering, appeal to a broader range of customers and achieve a stronger return on investment.
“This focus has clearly resonated with our customers, as we’ve despatched over double the number of lodges in the first half of this year, compared with the same period last year.
“We pride ourselves on the strength of the relationships we have built with some of the UK’s largest holiday park operators, as well as the loyal community of Victory homeowners that has grown over the years.
“We’re excited for what’s to come for Victory, as we continue to create memorable holiday experiences for families across the UK.”
Victory will be hosting its annual Garden Party on 8th September to showcase its latest lodges and holiday homes, alongside its sister brand, Prestige Homeseeker. The event – being held at the East Yorkshire showground – will bring together industry professionals, homeowners and media; all of whom will get exclusive first looks and the opportunity to learn more about the design and development of the collections.