American Chip Spice sponsors Hull City A.F.C. and Hull Kingston Rovers for the 2022-23 season

These sponsorship announcements have been followed by a limited edition Chip Spice pot for both teams. Its first limited edition Hull City-themed Chip Spice pot sold out in record time – less than 24-hours – when it was launched in December 2021. These two pots join another limited edition currently on sale for The Deep’s 20th anniversary, which is on sale exclusively from the aquarium’s store and website.

The company also supplies its product to the University of Hull for its Freshers Week and graduation ceremonies, cementing its place on the road to becoming a true Hullensian. Recently, they also made a design for Hull Truck Theatre’s 50th anniversary and supplied this local delicacy to the cast of Hull New Theatre’s Les Misérables.

American Chip Spice is a subsidiary, created and owned by Wilson’s Seasonings. The company, which was founded in Hull but is now produced in Hertfordshire at Wilson’s factory, has also announced its support for smaller clubs and organisations. East Hull Rangers (a grassroots football team who play in the Sunday Football League), Humber Warhawks (a British American football team with players from across the Humber), and The HULL YES Podcast. It has also sponsored Hull Marathon for several years, including its return in 2022 after a hiatus caused by the pandemic.

Chip Spice was created in 1979 by Ron and Brenda Wilson, and was registered as a limited company in 1993. It is now run by their son, Edward Wilson, who runs American Chip Spice and Wilson’s Seasonings. He explained why Chip Spice continues to get involved in the Hull community – despite its relocation:

“My parents’ creation became such a huge hit in Hull, our company really wouldn’t be where it is today without it. Over the years, Chip Spice has become iconic in this city, just like cream telephone boxes or patties. It’s not just a seasoning anymore.

“Before becoming City of Culture in 2017, there was a sense that Chip Spice only belonged to Hull, but since then there’s been a real drive to promote it to people visiting this fabulous city. I’ve seen Chip Spice on T-shirts and artwork. I think I even heard that there was a song, if you can believe it! That’s why it’s so important to me to give back to the community. I love sharing this connection with Hull.”

For more details on American Chip Spice, follow its social media accounts on Facebook, Instagram, LinkedIn and Twitter.