Campaign launched to help prevent further households falling victim to crises

A campaign is being launched to help individuals and households in Hull and the East Riding of Yorkshire understand the steps they can take to reduce the cost of energy and access cost-of-living support.

The “Switched On” campaign has been developed by Citizens Advice Hull & East Riding (CAHER) in partnership with Reckitt as part of a package of support to provide direct aid to communities throughout what, for many, will be a difficult winter and beyond.

The campaign will provide a range of messages, tips and guides explaining how to access financial help and advice, steps you can take around the home to reduce your energy bills, and how to spot signs of scams targeting people in need of support.

Andy Coish, Head of Partnerships at CAHER, says: “The cost-of-living crisis has been worsening for many people over the past year, however following Christmas and as winter peaks, is when we will see the impact hitting many more people across our area. We receive on average 2,000 calls per month, and we are expecting the volume to triple over the coming months due to the cost of living and energy crises.

“We know that even with the Government’s energy price cap, individuals and households, including those who have not previously experienced this sort of hardship, will struggle to afford energy to heat their homes this winter.

“Our partnership with Reckitt is enabling us to increase the help we can provide directly to our community, whilst also running a prevention and education focussed campaign to help people take steps, where possible, to avoid an economic or energy crisis within their household.”

The CAHER team provides direct support, advice and information to individuals and households on income maximisation, energy efficiency, and on housing and debt concerns. The service is accessible through our drop-in at the Wilson Centre, through our advice line or webchat, for more information

As well as providing funding for the Switched On campaign, Reckitt are providing funds to CAHER to increase their adviceline capacity throughout 2023 enabling them to support at least an additional 1,500 people.

Melissa Rackham, Engagement Manager from Reckitt, says: “Due to our historical roots, local workforce, and ongoing Oh Yes! Net Zero campaign in the region, we wanted to provide additional support to Hull during this difficult time. We’re honoured to be partnering with CAHER as we know how valuable their work is to communities through this difficult time. The additional advisor and campaign are part of a collective effort from individuals and organisations to directly support people who need it most.”

CAHER and Reckitt will also be holding a series of events to engage with the community, local businesses, and voluntary community organisations to share resources and information, strengthening networks and support throughout.

Anyone wishing to get involved in the campaign or events should contact Andy Coish, Head of Partnerships at CAHER on

Information about the steps people can take to access support is available at