East Yorkshire-based Bartoline launches decorating trade range

East Yorkshire-based Bartoline, the well-known decorating products company, has launched a new over the counter trade range called ‘1876 The Professional Range’. 

Paul Robbins, Managing Director of Bartoline

Already a trusted UK decorative sundries supplier, Bartoline was established in Beverley in 1876, hence the new trade range name.  Bartoline DIY products, including fillers, wallpaper adhesives, sealants, solvents and woodcare products, can be seen on the shelves of most big name consumer retailers.

Now, Bartoline has developed the new ‘1876 The Professional Range’, applying its product development expertise and production capability to create a reformulated range of trade quality products at competitive prices.

Developed for decorators and the building trade, the ‘1876 The Professional Range’ is a comprehensive suite of professional quality decorating supplies with an initial 32 SKUs (Stock Keeping Units) covering white spirits, powder fillers, ready-mix filler, plaster skim, wallpaper adhesives, caulk, adhesives and sanitary and frame sealants.

Commenting on the launch, MD Paul Robbins said: “Bartoline’s target market for the new range is professional decorators and over the counter trade sales.  For the builders’ merchant, the ‘1876 The Professional Range’ establishes Bartoline as a single source for a comprehensive range of decorating supplies with all the efficiencies that provides.  It’s an exciting move to build on Bartoline’s strengths.

“Developed and manufactured at Bartoline’s two Beverley production plants close to the M62, one of which has the largest production capacity for liquid filling in Europe, Bartoline can provide merchants with reassuring certainty of supply.

“At a time when international shipments are subject to unprecedented pressures, being based in the UK has enabled Bartoline to achieve a track record of meeting over 97 percent of customer retail orders on time and in full over the last 12 months.  We shall provide that same high-quality service to our trade customers.”

He believes the comprehensiveness and quality of the ‘1876 The Professional Range’, along with Bartoline’s competitive pricing and short supply chain ability to meet short lead times, will make the trade range a welcome new addition to the market.

Bartoline has invested in distinctive ‘1876 The Professional Range’ branding and a marketing campaign to launch the range to decorators and the building trade.  Recruited from Harris Brushes, Rebecca Airey has been appointed as Trade Account Director to lead Bartoline’s trade team of regional sales managers who will liaise with merchants’ buyers throughout the UK.

There are advanced plans to add additional products to the core trade range over the next 18 months.