The deal will see broadband provider KCOM team up with the Tigers to deliver a range of community initiatives supporting grassroots sport and digital inclusion across the region.
Neil Bartholomew, KCOM Retail Managing Director, said: “I’m absolutely delighted that we have once again teamed up with Hull City to be their Official Community Partner. As two of the biggest and most established names in Hull, KCOM and Hull City are part of the fabric of this region and we can achieve great things working together to help improve the lives and opportunities available to people in the local community.
“As a business we’re determined that no one is left behind socially or digitally and our partnership with Hull City will enable us to create many more opportunities – both online and on the pitch – for local people.”
Joe Clutterbrook, Chief Commercial Officer at Hull City, said: “We’re thrilled to be extending our relationship with KCOM. We have enjoyed a long and fruitful partnership over the years, with lots of community-focused initiatives, so we are looking forward to continuing and growing that approach even more over the next three years.
“We’d like to thank everyone at KCOM for their support and encourage Hull City fans and KCOM customers to keep an eye out for lots more exciting projects coming up!”
Among the joint initiatives included in the partnership is the highly successful KCOM Kits scheme, which has been running for the last three seasons and donates a full Umbro team strip to a local youth football club every time City score a home goal in the league. So far, the scheme has donated more than 100 kits to local youth teams across Hull, East Yorkshire and North Lincolnshire.
The partnership, which will run until the end of the 2024/2025 season, will also see 5,000 free match tickets given to children from local schools and charity groups during the 2022/23 season, enabling many to see Hull City play live for the first time.
As part of the agreement, KCOM will host its Safer Internet Day activities and half term coding camps at the MKM Stadium, introducing youngsters to essential programming skills and online safety.
Other highlights of the partnership include a KCOM Stars competition which will give one deserving KCOM business customer the chance to meet the players at City’s training ground before being treated to a VIP matchday experience.
To find out more about KCOM’s work in the local community, visit www.kcom.com/responsibility/sustainability/community/