Every November, the great Christmas ad extravaganza begins as retailers swamp our screens with their attempts to tug at our heartstrings.
But now, with just a week to go, a creative agency has launched what it claims to be the final Christmas advert of 2023, holding off until everyone’s truly in the festive spirit.
Pace Communications’ ad features a mouse and a feel-good message around the importance of imagination and its role in the creative process.
The two-minute film sees the central character – Chris Mouse – saving up for a rocket to take him to the moon. On his quest for cash, he notices a poor, shivering cat sat outside in the snow. So, rather than spend money on a gift for himself, Chris Mouse is compelled to buy his unlikely friend a coat with his ‘hard-earned’ money.
However, all is not lost as he still manages to fly to the moon – with a little help from some powerful imagination and a cardboard rocket.
Anita Pace, MD of Pace, said: “It feels like Christmas is getting earlier and earlier every year meaning people have had their fill of Christmas before December comes around. With the big names revealing their feel-good festive efforts over a month ago, the sparkle has started to fade.
“We think it’s worth considering a different approach – celebrating the festive season in December, as it should be. This approach also lends itself to maximising opportunities for those last-minute shoppers who are still considering their gifts.”
Watch the full advert here.
Pace Communications was founded in Hull, East Yorkshire by Anita Pace in 2015. It now comprises 28 team members who pride themselves on creating brilliant content and campaigns that get their clients noticed, engage the right audience and create demand.